Category:User experience -> UX strategy -> User research -> Stakeholder research
Conduct stakeholder research
I’ve found that the best approach to conducting stakeholder research is presented by Tiffani Jones, in her “A Common Sense Content Strategy” article for MIX Online.
- Discovery: The right thing, the easy way
- Describe your business model
- Tell us more about your business and marketing goals
- What areas of your web site do you feel are working? What areas aren’t?
- What action would you most like users to take on your site?
- Let’s work out some key themes and messages. Fill in the blanks.
- [CLIENT SITE] is better than any other web site like it at _____.
- We started [CLIENT BUSINESS] because _____.
- My favorite thing about [CLIENT SITE] is _____.
- Give me four or five adjectives that describe the personality of your site
- Who are your main competitors? How are you different from and better than them?
- Give me some specifications about your audience
- Show me some writing whose tone and style you think matches with [CLIENT SITE]
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