Category:User experience -> UX strategy -> Meeting -> Hard questions
Kevin M. Hoffman’s “hard questions”
- What is the one thing we must get right to make this website worth undertaking?
- Should generate lots of different answers, revealing where the specific tensions are.
- How does your organization define success? What is the role of the website in achieving that success?
- Knowing the difference between project goals and organizational goals will help you define priorities and scope.
- What aspects of the internal culture or external environment could put this redesign at risk to fail?
- Everyone involved thinks there’s something that’s going to cause the project to go off the rails. What is it?
- Assuming we mitigate that risk, what would exceed your wildest dreams?
- Everyone involved has a fantasy version of the project. What is it?
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