Category:User experience -> UX strategy -> Meeting -> Hard questions

Category:User experience -> UX strategy -> Meeting -> Hard questions

Kevin M. Hoffman’s “hard questions”

  1. What is the one thing we must get right to make this website worth undertaking?
    • Should generate lots of different answers, revealing where the specific tensions are.
  2. How does your organization define success? What is the role of the website in achieving that success?
    • Knowing the difference between project goals and organizational goals will help you define priorities and scope.
  3. What aspects of the internal culture or external environment could put this redesign at risk to fail?
    • Everyone involved thinks there’s something that’s going to cause the project to go off the rails. What is it?
  4. Assuming we mitigate that risk, what would exceed your wildest dreams?
    • Everyone involved has a fantasy version of the project. What is it?

 

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