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Category:User experience -> UX strategy -> Meeting

Category:User experience -> UX strategy -> Meeting

Conduct initial decision maker meeting

1. First steps (from Adaptive Path)
2. Define purpose of website
3. Define metrics to determine success of meeting website purpose
4. Define audience(s)
• Do you know who your target audience is, what they want, and how you will give them what they want through your website?
• Formal or informal language?
• Are you writing for a wide audience or a specific niche?
5. Audience survey questions
6. Jared Spool’s “three questions”
7. Kevin M. Hoffman’s “hard questions”
8. Design studio approach (from Todd Zaki Warfel; modified by Kevin M. Hoffman)
9. Begin to establish content governance policy
10. Preliminary schedule

Initial decision maker meeting deliverables

• Website purpose document with success metrics
• Preliminary audience definition
• Preliminary content governance policy
• Preliminary schedule

Categories:

• User experience
  • UX strategy
• Meeting
  • Design studio
  • First steps
  • Hard questions
  • Schedule
  • Survey
  • Three questions