Category:User experience -> UX strategy -> Maintenance -> Plan
Maintenance plan
- Tasks
- Ensure accuracy, consistency, timeliness, and relevance of content.
- Confirm page links, menu items, and other navigational elements work.
- Maintain integrity of brand voice and tone.
- Update metadata to conform to new standards.
- Archive or reorganize old content.
- Remove redundant or outdated content.
- Time estimates for each task
- Roles required to complete all tasks
- Web editor-in-chief
- Helps establish and enforce all web content policies, standards, and guidelines.
- Responsible for education and professional growth of creators and educating requesters, providers, and reviewers/approvers on what your web content standards and processes are, and how they can expect to engage with creators and publishers.
- Sets and communicates web content standards.
- Motivates and develops staff.
- Participates in web strategic planning.
- Participates in web operational planning.
- Is empowered to say “no.”
- Web editor
- Plan and oversee the ongoing management of a website and the publication of content to it.
- Maintains the web editorial calendar (identifies when and why content will be updated) and maintenance plan.
- Functions as gatekeeper to ensure new content is consistent with site strategy and relevant to users.
- Sets guidelines for the editorial tone, style, and voice of all content.
- Establishes a style guide and editorial procedures.
- Oversees the development of all content.
- Web writer
- Produces accurate, compelling copy that clearly conveys the required messages to the target audience.
- Specifies where additional assets—images or diagrams, sound, or video—should accompany the text and provide appropriate captions for them.
- Indicates any hypertext links within the text and to specify clearly where they should lead.
- Provides metadata.
- Develops all required web copy.
- Works to enhance, edit, and reformat legacy and newly-created web copy to conform to web writing best practices.
- Reviewers and approvers
- Subject matter experts
- Product or service managers
- Legal counsel
- Other key stakeholders
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