Category:User experience -> UX strategy -> Maintenance -> CUT
Content Usefulness Toolkit (Claire O’Brien)
To begin, understand what people will find useful. Call it a benchmark. Then, construct a framework that lets us “plan” (and audit) content in line with this benchmark. That same benchmark will also inform which metrics we need to use to track whether the content plan is working (traffic figures, purchase/sign-up rates, pass-on rates, number of pages, etc.—they’ll change with every project). These are engagement indicators. Then, check back with the most important constituent and find out what users really think.
- Metrics and existing analytics—Track behavior
- Set metrics to indicate content success or failure and trigger user survey.
- Engagement diagnostics report—Adjust plan
- Online survey for continuous user conversations—what’s wrong with the content.
- Insight benchmarks—Discover expectations
- What do people want/expect and how they say they’ll feel.
Complete information about the Content Usefulness Toolkit (CUT) is available on the Content Delivery & Analysis website.
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