Category:User experience -> UX strategy -> Information architecture -> Sitemap
Define and implement new site map
- Evaluate current site content
- Conduct usability interviews
- What’s essential?
- What are the most popular pages?
- What are the most problematic pages?
- Define metadata
- Titles should be unique within your site. Use Google Webmaster Tools to flag pages with duplicate title tags. Generally limit titles to 10 words and don’t repeat keywords within titles.
- Description is optional and if used no more than 160 characters.
- Conduct card sort exercises
- Open v. closed card sort
- Consider unattended user research
- These tools do not reveal qualitative information on why people struggle with the website, but are useful for finding exactly where users are going wrong and evaluating usability of a specific feature.
- Task elicitation gives users specific task prompts, like: “Suppose you want to register for an Architecture continuing education course. Where on this page would you click to find information about the course?”
- Card sort: Give participants a stack of randomly shuffled cards, each with a navigation element written on it, and then ask them to sort the cards into groups that make sense.
- WebSort US$79 for single study
- PlainFrame Early access
- Treejack US$109 per month
- OptimalSort US$109 per month
- Define URL permalink structure
- Decide on a consistent, permanent structure for URLs
- Be cognizant of inbound links
- Remember that search engines like one URL for each single page
- List permalinks
- Make list of old pages to archive
- Define key landing pages
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