Category:User experience -> UX strategy -> Content strategy -> Quad
Brain Traffic’s content strategy quad
Kristina Halvorson’s company has created a simple but effective infographic that’s useful for beginning to talk about content strategy with clients:
Brain Traffic’s content strategy quad diagram.
At the center is the core content strategy, the central idea for using content to achieve an organization’s business goals. To achieve that strategy most effectively, we look at four closely related components (the four areas of the quad):
- Content-focused components
- Substance: What kind of content do we need (topics, types, sources, etc.), and what messages does content need to communicate to our audience?
- Structure: How is content prioritized, organized, formatted, and displayed? (Structure can include communication planning, IA, metadata, data modeling, linking strategies, etc.)
- People-focused components
- Workflow: What processes, tools, and human resources are required for content initiatives to launch successfully and maintain ongoing quality?
- Governance: How are key decisions about content and content strategy made? How are changes initiated and communicated?
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