Category:User experience -> UX strategy -> Content strategy -> Analysis
Analysis document
- Strategic foundation: Clearly details the project’s purpose, scope, business goals, and user needs.
- What is the business trying to achieve?
- What do users want and need?
- How do users want the information presented?
- How do users want the information labeled?
- How will we measure success?
- What can we do with available resources?
- Separate goals, requirements, and tactics because they are not objectives. By separating you’re ensuring that stakeholders get heard and understand what happens to their suggestions/concerns going forward.
- Goals: Increase revenue, increase market share, improve customer experience
- Requirements/restrictions: Budget, timeline, technology, prioritized tactics, legal, contractual, accessibility
- Tactics: Specific features, functions, or activities.
- Objectives: Create a web content structure that is flexible enough to accommodate our ever-expanding publication base; educate our users about our products/services and make it easy for them to buy online/find the information for which they’re looking.
Content analysis
- Get the facts
- What content do you have?
- How is it organized?
- What different types are there?
- Roughly, how much content is there?
- Assess the quality
- Is it communicating clearly?
- Is it appropriate for your audience?
- Is it appropriate for your brand?
- Is it meeting your business needs?
Articles in category "User experience -> UX strategy -> Content strategy -> Analysis":
There is 1 article for this category
