Category:User experience -> UX strategy -> Content strategy
Plan content strategy
- Gather business requirements
- Determine content requirements
- Participate in initial planning meetings
- Establish content governance policy
- Set criteria for success
- Tie in with communication plan, which includes key launch dates for new products/events, etc.
- When you have an idea for a new article or section, write it down now. It’s easier to come back to a list of stashed ideas than start fresh with a blank page.
- Save interesting bookmarks you come across and wish to reference later
- Star interesting items in your RSS feeds
- If your project involves a team of contributors, you could try sharing a plan of articles or sections (e.g., with timeline and responsible authors) using collaboration tools such as Basecamp or a wiki (I prefer the wiki method)
Approaches to content strategy
Content strategy deliverables
- Content brief
- Content inventory
- Spreadsheet containing information for each web page or content module for which you’re responsible for creating, reviewing, or maintaining
- Lou Rosenfeld: “A content inventory is a process, not a deliverable…. Stop tilting at the windmill of comprehensiveness.”
- Content audit/qualitative analysis
- Analysis document
- Success metrics/key performance indicators (KPIs)
- How you’ll know if your objectives have been achieved
- Competitive analysis
- Assumptions
- Document assumptions; they’ll likely change
- Risks
- Identifying risks helps everyone understand the potential problems before they’re problems
- Strategy document
- Final content governance policy
- Gap analysis
- Project plan
- Has the amount of content changed from the statement of work?
- Is the amount of content doable within resource constraints?
- How much time is required for various types of approval?
- When can the implementation team begin accepting final content for production? Can the deliverables be staggered?
- Average writer can complete six pages per week.
Again, don’t let this scare you. These are huge deliverables and I’ll provide explanations and examples of each of them later.
Subcategories:
There are 6 subcategories for this categoryArticles in category "User experience -> UX strategy -> Content strategy":
- Category:User experience -> UX strategy -> Content strategy
- Category:User experience -> UX strategy -> Content strategy -> Analysis
- Category:User experience -> UX strategy -> Content strategy -> Competitive analysis
- Category:User experience -> UX strategy -> Content strategy -> Content audit
- Category:User experience -> UX strategy -> Content strategy -> Halvorson
- Category:User experience -> UX strategy -> Content strategy -> Quad
- Category:User experience -> UX strategy -> Content strategy -> Strategy
