Category:User experience -> UX strategy -> Content -> Test
Test content
- Rahel Bailie: “Content testing is like blood tests: It helps to know what you’re testing for before you draw the blood.”
- Users “read to do” or “read to learn to do”
- Will the user get the answer they need from this content to be able to do (or learn to do) what she came to the page for?
- Alternatively, test for return on investment (ROI) outcome: “Does the quality of the answer have a corollary effect, such as increasing inquiries or sales, decreasing support calls, or decreasing product returns because people can’t figure out how to use it?”
Articles in category "User experience -> UX strategy -> Content -> Test":
There is 1 article for this category
