Category:User experience -> UX strategy -> Content -> Rhetoric
Aristotle’s Rhetoric
- Ethos (credibility)
- Experience
- Success
- Reputation
- Endorsement/association
- Certification
- Longevity
- Similarity
- Logos (logic)
- Claim (value proposition)
- Evidence (supports claim; facts, statistics, testimonials)
- Warrant (why you can make the claim based on evidence)
- Pathos (emotion)
- Tone (mood conveyed)
- Style (emotionally-charged imagery)
- Cultural considerations
- Canada/Western Europe: Subtle
- US: Bold
- Middle East: Very bold
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