Category:User experience -> UX strategy -> Content -> AOL
Consider AOL’s editorial process (it’s really pretty good)
Nicholas Carlson, writing for Business Insider, reveals AOL’s editorial process:
- Pitch a story.
- What’s the story?
- Who broke the story (NYT, WaPo, WSJ, AP, Bloomberg, etc.)?
- How will you advance the story if you are following someone else’s reporting?
- Example: Square—card authorization for smartphones—launches Twitter co-creator Jack Dorsey announces new company with a tweet.
- If you see a great story, let us know—even if you’re not the right writer.
- Write it now—don’t hesitate.
- This isn’t print, so do it fast. We’re looking for colorful, concise, accurate, and opinionated reporting and analysis. Be friendly and authoritative, keep the snark level dialed down, but don’t be afraid to take sides.
- Show, don’t tell.
- Take a statistic and attach a human story to it. Appeal to, and link to, relevant facts.
- Link promiscuously.
- Base links on major points in your story. Link to Wikipedia as a last resort—search out other sources. Create a virtuous cycle between you and the sources to which you link.
- Make sure headline contains critical keywords.
- Provoke the reader to click and think.
- Categories are the basic taxonomical barns your story fits; think library science.
- Tags are not library science; think organizational connections between stories.
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