Category:User experience -> UX strategy -> Content
Write and edit content
Web copy is still, for the most part, being written in much-less-than-ideal circumstances by people who aren’t writers and don’t have time (Erin Kissane)
... But we all know copy when we read it: it’s the marketing fluff that serves no purpose but to take up space…. Content, on the other hand, fills a real need: it establishes emotional connections between people. The writing has heart and spirit; it has something to say and the wherewithal to stand up and say it…. It delivers what it promises and delights the attentive reader. (Amber Simmons)
Begin by defining your workflow.
Once your workflow is solidly defined, consider the content lifecycle.
Core writing tips
- Write interesting, relevant content regularly
- Plain English
- Write interesting content that is well-structured and informative.
- Ignore matters of search engine optimization—readers can see through it
- One principle topic per page
- Link to other relevant pages within the site
- Succinct, page and paragraph headings that are rich in keywords
- Summarize bullet points
- Support contributors
- How to write for the web
- Pyramid structure.
- How to find and add appropriate images.
- How to link to files so readers can download the files.
- Give feedback on contributions.
- Writing tools
- Consider AOL’s editorial process (it’s really pretty good).
- Consider ten rules for web writing.
Be always mindful of Aristotle’s Rhetoric.
Consider the five elemental aspects of content delivery.
Keep a handful of tips for linking in mind; remember you’re writing dynamic hypertext, not static print text.
Carefully—very carefully—consider integrating social media.
Take the time to carefully optimize page markup manually, by hand.
Finally, be sure to test your content.
Write and edit content deliverables
- Content
- Content development tracking worksheet
- Content matrix worksheet
Subcategories:
There are 9 subcategories for this categoryArticles in category "User experience -> UX strategy -> Content":
- Category:User experience -> UX strategy -> Content
- Category:User experience -> UX strategy -> Content -> AOL
- Category:User experience -> UX strategy -> Content -> Delivery
- Category:User experience -> UX strategy -> Content -> Lifecycle
- Category:User experience -> UX strategy -> Content -> Linking
- Category:User experience -> UX strategy -> Content -> Optimize
- Category:User experience -> UX strategy -> Content -> Rhetoric
- Category:User experience -> UX strategy -> Content -> Social
- Category:User experience -> UX strategy -> Content -> Test
- Category:User experience -> UX strategy -> Content -> Workflow
