Category:User experience -> UX strategy -> Content strategy -> Halvorson
Kristina Halvorson on content strategy
Kristina Halvorson didn’t write the first book on content strategy, but hers was among the first that garnered a lot of attention. Here’s an outline of her basic approach:
- Content strategy plans for the creation, publication, and governance of useful, usable content.
- What
- Why
- How
- For whom
- By whom
- With what
- When
- Where
- How often
- What next
- Create
- Source
- Execute
- Approve
- Deliver
- Push
- Pull
- Exchange
- Govern
- Guide
- Measure
- Maintain
