Forty-five percent of Americans polled by Gallup between 8 - 10 September believe the news media are too liberal; only 14% believe the news media to be too conservative. These numbers, according to the professional pollsters, remain unchanged over the past three years. Perhaps most disturbing of all was the poll’s findings that more than half of the respondents “have a great deal or fair amount of trust in the news media when it comes to reporting the news fully, accurately, and fairly,”—a number which hasn’t changed significantly in the past six years.
The Gallup Poll results are especially troubling in light of the results of a study from the Program on International Policy Attitudes (PIPA), an affiliate of the University of Maryland’s School of Public Affairs. PIPA released the Report of Findings for its “Misperceptions, The Media and The Iraq War” study earlier this week. The PIPA study found that “heavy viewers of the Fox News Channel are nearly four times as likely to hold demonstrably untrue positions about the war in Iraq as media consumers who rely on National Public Radio or the Public Broadcasting System….” The study, surveying 3,334 Americans who “receive their news from a single media source,” were questioned about holding three beliefs characterized as “egregious misperceptions:”
- Saddam Hussein has been directly linked with the Sept. 11, 2001 attacks.
- Weapons of mass destruction have already been found in Iraq.
- World opinion favored the U.S.-led invasion of Iraq.
Fully 60% of all survey respondents held at least one of the statements to be true. But the breakout of news sources proved most interesting:
“Twenty-three percent of those who get their news from NPR or PBS believed in at least one of the mistaken claims. In contrast, 80 percent of Fox News viewers held at least one of the three incorrect beliefs.”
Is the explanation for this that we’re a collection of inattentive dim bulbs or that we succumb to the agendas of corporate media?