
Business
Maureen Johnson has published a simple manifesto: I am not a brand. It’s in response to being asked to speak—as an expert—at conferences and panels where all the speakers are hawking themselves. When I was writing full time I did a fair bit of this myself. And I hated it. I only did it when I had a book to sell. Truth be told, my appearances probably did more harm than good with regard to sales but I met some neat people and acquired more stories to tell. “I am not saying that it is a bad or dishonest thing to try to sell your work,” Johnson writes. “It is not. What I am saying is that I am tired of the rush to commodify everything, to turn everything into products, including people. I don’t want a brand, because a brand limits me. A brand says I will churn out the same thing over and over. Which I won’t, because I am weird.” But wait, it gets better: “We can, if we group together, fight off the weenuses and hosebags who want to turn the internet into a giant commercial.” And here’s Doc Searls from May 2010: “Reputation vs. Branding.”
ESRD
The University of Minnesota Board of Regents heard a report on the effects of Obama’s healthcare reform on UPlan, the University’s health insurance program. Beginning in 2014, an employee who pays more than 9.5 percent of salary for employer-sponsored health insurance will be entitled to switch to the exchange and the University would have to pay a US$3,000 fee to the government. If the employee’s share of the cost of employer-sponsored insurance exceeds eight percent of the employee’s total household income and that income is less than 400 percent of the federal poverty level (US$42,520/individual; US$88,000/family), a voucher would be issued by the University: About US$5,519 for an individual or US$11,177 for a family, which the employee could then take to the exchange. In 2018, a Cadillac tax of 40 percent will be imposed if the employer contribution to the insurance plus the employee cost of the insurance and any Flexible Savings Account exceeds US$10,200 for individuals or US$27,500 for a family. The tax is applied only to the excess. The University may be able to avoid the Cadillac tax by more aggressively promoting wellness and providing wellness awards for actually achieving goals, not just participating.
James Hipwell has begun writing a column about waiting to find a donor for his second kidney transplant for the Guardian. It’s really well done and sheds a lot of light on what transplant recipients as well as those waiting for an organ go through. There’s an ulterior motive for the series: To lobby for a change in the UK’s organ donation system to one of “presumed consent.” Under a presumed consent system, instead of organ donors having to go out of their way to opt-in to being a donor, the entire population would be automatic donors, having instead to opt-out. It’s needed worldwide, but the UK appears to be ahead of the rest of the world in this regard. The UK government commissioned a series of television ads for organ donation. The first one, created by AMV BBDO, is available on the Guardian‘s website.

Membership and comments have been disabled on this website. You’ll need membership login credentials to participate in the wiki;
State pension funds—including the one in which I am a member, the