As Dave Winer notes, marketeers have been selling us this particular bill of goods—that anyone can program software by writing English sentences or dragging icons around—since the days of Cobol. Now comes Google with the same promise, updated for mobile devices, with its Android App Inventor. That its web page fails to render properly in Safari is not a good sign.
Dan Gillmor writes, “but from what I can see this is going to be a seriously big deal if it works as advertised.” The problem is, these things have never worked as advertised. Nonetheless, Gillmor writes he’s “going to start working on an app for the journalism marketplace, a project I’ve wanted to do but couldn’t get going with because of the cost.” Godspeed, Dan, but I’ve seen this movie before. Anyone remember the name of Danny Goodman’s personal information manager HyperCard stack? Gillmor notes that App Inventor is built on Scratch, a programming language for kids developed at MIT. Apple, predictably, rejected Scratch for iOS.
Steve Lohr, writing for the New York Times, reports that App Inventor “has been under development for a year” led by Hal Abelson (one of my heroes) and has been tested with “sixth graders, high school girls, nursing students, and university undergraduates who are not computer science majors.”
The fruits of the initial users can at best be seen as minimally useful applets. A program that sends a text message every 15 minutes informing a list of friends of the sender’s current location. A program that auto-replies to text messages. And a program that’s the software equivalent of the “help I’ve fallen and I can’t get up” gizmo.

It took three months, but I’ve finally found a replacement laptop backpack. As I
When Rolling Stone published Michael Hastings’