Thumbtack, a website connecting consumers with local service providers—think Angie’s List for microbusinesses—uses the data it collects in interesting ways. For example, last July the website published a list of the eco-friendliest cities in the US. Ho-hum, another green list, you’re thinking. Not so fast. Thumbtack’s data-driven approach factors the two biggest problems with going green: Availability and cost in terms of ten green services commonly provided by microbusinesses:
- Solar panel installation
- Bicycle repair
- Chemical-free house cleaning
- Organic catering
- Electronics recycling
- Chemical-free pest control
- Chemical-free carpet cleaning
- Sustainable interior design
- Green architects
- Home energy audits
Factoring in per-capita prevalence to the equation and controlling “for the distribution of listings on Thumbtack so that cities with fewer listings overall weren’t penalized,” Thumbtack arrived at a top-ten list that might surprise you:
- San Francisco, CA
- Oakland, CA
- San Jose, CA
- Las Vegas, NV
- Raleigh, NC
- Columbus, OH
- Seattle, WA
- Kansas City, MO
- Denver, CO
- San Diego, CA
Las Vegas, NV, Columbus, OH and Kansas City, MO? You’ve got to be kidding. Not according to Thumbtack’s data. “These rankings match up well with other city rankings for sustainability,” writes Thumbtack. “Nine of the top ten cities on our list are also cited by the National Resources Defense Council as examples of smarter cities.”
How does Thumbtack explain the country’s green poster child, Portland, OR coming in a pretty sad 13 in the overall rankings? “Either this ster-eco-type is misplaced, or now is a great time to open a chemical-free carpet cleaning business in Portland. We’re betting on the latter.”
