While it’s clear that our current American president has no privacy, Web privacy in America is quickly boiling down to two competing proposed standards: the Platform for Privacy Preferences (P3P) and the Open Profiling Standard (OPS). Microsoft and Netscape have each endorsed both technologies. Designed to allow individual users to determine how much personal information they disclose to Web sites, both technologies were developed in response to the American government’s policy of industry self-regulation with regard to personal privacy on the Internet.
On May 19, 1998, the World Wide Web Consortium (W3C) released its P3P working draft. P3P enables Web publishers to declare data-collection policies while allowing users to control the amount of personal information they disclose.
When a user visits a P3P-enabled Web site, the site’s data collection and privacy policies are displayed in the user’s browser. Based on the browser’s settings, the Web site automatically logs the user’s privacy preferences regarding what information can be gathered, whether the site is allowed to track the user’s activity, and whether the site is allowed to share the user’s information with third-parties. Each preference is negotiated between the user and the site.