Who is comScore and what are they up to?

Published Sunday, 21 July 2002 3:15PM CST by in Privacy

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John Robb, president and chief operating officer of UserLand Software, Inc., asks why the online privacy advocacy organizations like the Electronic Frontier Foundation (EFF) aren’t all over a company no one has heard of: comScore.

comScore, Robb reports, is among the worst violators of individual privacy on the Internet. The company is responsible for all those bogus “download accelerators” that are actually used to monitor behavior and credit card usage on the net. Having recently purchased Media Metrix (an Internet audience measurement service operating in the United States and Canada), comScore now “owns the online consumer data market,” according to Robb.

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