When was the last time you heard something like this from a corporate officer:
“Last week it finally sunk in that we’ve done an extremely poor job communicating about the growth of Six Apart to our users and to the weblogging community. This silence can be partly attributed to the sort of confidentiality that’s required when working with partners or brokering deals.
“But, fundamentally, our silence was due to the fact that we were, for a lack of a better word, scared.
...
“We were scared of seeming human; scared of being perceived as complaining or making excuses. We were scared of ruining the image of the sacred ‘Trott,’ a perceived perfect entity that is so cute and sweet and productive. We were scared of saying the wrong thing that could affect a company that wasn’t just a hobby of a married couple anymore.”
I still think the core idea behind TypeKey sucks stones, but this kind of corporate communications transparency and openness is shockingly refreshing.
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