Steve Yelvington left the Minneapolis Star Tribune‘s news desk ten years ago to figure out this new-fangled online thing. Ten years on and he’s still pretty close to the top of the insight curve.
Although it’s written for the newspaper industry from an insider’s perspective, Yelvington’s “Ten years in new media: Looking back, looking forward” offers a concise agenda of what anyone in online publishing needs to be thinking about and putting into action.
Yelvington’s sole complaint about the past decade is a doozy and is applicable far and wide outside of the newspaper industry:
“We, the newspaper industry, are guilty of spending way too much time, energy and attention on technology (how we do it) and not enough on product vision (what we do).”
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