Last Thursday, Apple introduced its first education initiative in quite a long while. The iTunes Store has been expanded to include a textbook section. And iTunes U has migrated into app form.
Houghton Mifflin Harcourt, McGraw-Hill, and Pearson—among the largest educational publishers—have all agreed to provide textbooks in Apple’s new iBooks 2.0 format at individual price points of US$15 or less. Schools can bulk-license iBook titles, distributing redemption codes to individual students that can then be individually redeemed through the iTunes Store.
But the big news is Apple’s 1.0 release of its iBooks Author app for its Mac platform.
iBooks Author is an ebook authoring application that allows an individual to create interactive ebooks that contain virtually any form of media—static or interactive. Apple’s iBooks ebooks on its iPad (with iBooks 2.0; and only the iPad is currently supported) can now come to life with sections that are watched, listened to, interacted with, and yes, even read. With iBooks 2.0, readers can easily highlight text, make bookmarks, and take notes. The notes can later be retrieved as virtual 3 x 5 notecards.
Available exclusively through Apple’s App Store, iBooks Author is offered at no charge. And it’s incredibly rich while being quite easy to use—especially for a version 1.0 release. Drag-and-drop virtually anything into the application—text (formatted text from Microsoft Word or Apple’s Pages), images, video, Keynote presentations, and raw HTML—and it’s handled automatically. Best of all, if you’re familiar with Apple’s iWork suite—Keynote, Numbers, and Pages—you already pretty much know how to use iBooks Author.
Templates are included for six media-rich textbook formats (Basic, Contemporary, Modern Type, Classic, Editorial, and Craft), but surprisingly there are no provided templates for relatively simple books. And building a template from scratch looks like it’s quite a bit more difficult than it should be. Almost certainly future versions of the product will contain additional templates for different publication types—magazines, newspapers, novels, and everything else. As will some sort of collaborative workflow. Right now, it’s a great tool for an individual, but most publications don’t get made that way.
That’s the good news.