Cluetrain pulls into the station—take delivery

By Michael Fraase

Thursday, 08 April 1999 12:33PM CST

Section: Business

“The clue train stopped there four times a day for ten years and they never took delivery.”

— Veteran of a firm now free-falling out of the Fortune 500

Get a great big pile of sand and put it on your kitchen table. Notice that when you add more sand the pile begins to collapse around the edges. All it takes is a single grain of sand to start an avalanche. Such is the state of business today: a pile of sand and one more grain is going to make it topple.

Cluetrain is that one grain of sand, and the business avalanche is coming so strong that it will make any Y2K problems seem like a day at the beach.

Screw a bunch of sand. Cluetrain is leading the way for the New Reformation, complete with Ninety-Five Theses. Martin Luther began the Reformation by nailing his Ninety-Five Theses to the church door. Luther’s Ninety-Five Theses opposed the practice of payment to the Church—called indulgences—to absolve one’s sins. The corporation has become the new church and the practice of indulgences is alive and well. Cluetrain has nailed its Ninety-Five Theses to the door of the new church.

More...

Permalink | (0) Comments

Page 1 of 1 pages